Marketing Analytics

Understanding Your Google Analytics Data: Audience

Google Analytics is an extremely powerful tool which can provide you with essential data about the effectiveness of your website, but with so many different sections and reports, it can be tricky to navigate when you are starting out. In this series we will walk through the most important reporting

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Getting Started with Google Analytics Custom Campaigns

“Are you ready to start your journey to the far-away land of marketing metrics?” As a classically-trained graphic designer, that’s exactly what measuring marketing efforts felt like; a beautiful, distant, nearly unreachable place where marketers work smarter and increase profits. After some trial and error and researching of methods, I

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