Marketing Analytics

How to Set Up Goals in Google Analytics

In order to track conversions on your site, you will need to have goals set up within Google Analytics. Without these goals set up, you will not be able to make use of this section or be able to see conversion data in the reports in the other sections. Your

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Understanding Google Analytics: Conversions

The ultimate goal of your website is to drive visitors to take specific actions. Whether it’s signing up for a newsletter, registering for a demo, or contacting your team, in Google Analytics you can track these strategic actions as conversions.  The Conversions section of Google Analytics is dedicated specifically to

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Understanding Google Analytics: Behavior

In the first two installments of this series we covered how to use the Audience and Acquisition sections of Google Analytics to understand who is coming to your site and how they are getting there. Now we are going to walk through how to use the Behavior section to understand

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Understanding Your Google Analytics Data: Acquisition

Google Analytics is an extremely powerful tool which can provide you with essential data about how visitors are getting to your website, but with so many different sections and reports, it can be tricky to navigate when you are starting out. In this installment, we will focus on using the

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Understanding Your Google Analytics Data: Audience

Google Analytics is an extremely powerful tool which can provide you with essential data about the effectiveness of your website, but with so many different sections and reports, it can be tricky to navigate when you are starting out. In this series we will walk through the most important reporting

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Getting Started with Google Analytics Custom Campaigns

“Are you ready to start your journey to the far-away land of marketing metrics?” As a classically-trained graphic designer, that’s exactly what measuring marketing efforts felt like; a beautiful, distant, nearly unreachable place where marketers work smarter and increase profits. After some trial and error and researching of methods, I

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  • Pivot to a new strategy or growth phase
  • Launch a new product or service line
  • Make website improvements, but need strategic input

If you’re not satisfied with your website performance but aren’t sure what to do about it, let’s talk.